As I Am – Discover the transformative power of As I Am haircare products. Crafted with the finest natural ingredients, this award-winning brand caters to women with naturally curly and coily hair. Experience the joy of beautiful coils and curls with scientifically advanced formulas infused with organic ingredients like coconut oil and shea butter. Embrace your natural hair journey and indulge in products that cleanse, moisturise, and enhance your hair’s natural beauty.
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As I Am Coconut CoWash. Cleansing Conditioner. Enjoy a Fresh New Start. Remove Product Residue. Preserve Moisture. You already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you have used to style and maintain your coils and curls. Now its time for a sparkling new beginning.
As I Am Detangling Conditioner a lightweight, leave in formula that promises to eliminate knots and tangles.
Eases wet combing and detangling while adding moisture and shine to fibers to repair and restore hair fiber health. An essential pre-styling product, As I Am JBCO Leave-In Conditioner is a must use before the As I Am JBCO Smoothie or JBCO Curling Crème to avoid flaking. If you are looking for that extra hydration boost, combine with As I Am JBCO Water.
Enrich dehydrated hair with an intense therapy masque. This rich creamy treatment is infused with Jamaican Black Castor Oil, Vitamin C & Vitamin E to moisturize, detangle and provide shine to your curls and coils.
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